Matrix Business Development
Susan has over 30 years of business development, marketing and management experience in settings ranging from Fortune 500 firms to regional non-profits to owning her own consulting business. She has lectured on a wide variety of subjects including business development, cash management, strategic planning, customer service, advertising and marketing.
Susan began her career working as the Marketing Research Manager for a Nevada computer company, developing competitive analyses and other tools for the sales staff, collecting research and industry trends for the R & D staff, writing a company newsletter and administering their customer satisfaction program.
She then took a new career opportunity with an international telecommunications manufacturer where she was in charge of overseeing the development and sales of their digital loop carrier system. This position provided her with training and experience in creating product sales materials, collateral materials, manufacturing manuals and technical sheets; product photography; ad placement; training sales staff; trade show booth design; and product pricing.
Several years later, Susan switched to the banking industry; working again in marketing research focusing on customer satisfaction and quality of service along with competitive analysis and product research. The introduction of electronic banking services opened a new door for Susan. Utilizing her marketing and technical skills, Susan transferred into the sales of electronic cash management services. Clients included several Fortune 500 and international firms.
Susan spent the next 10 years moving up the corporate ranks and broadening her experiences to include staff management and the creation and development of a new division for a bank. During this time Susan also began teaching business and marketing at the University of Nevada, Reno. Relocation to southwestern Colorado meant a career change. Susan found a piece of land and created a subdivision then further developed her own piece with the long-term goal of creating a sustainable farm.
Susan also transitioned into teaching and began volunteering for several non-profit organizations. She soon found herself as the Executive Director of a non-profit where she honed her marketing, fundraising, grant writing and business development skills. Seeing the need for business development assistance, Susan created her own consulting firm targeting struggling businesses and non-profits. She became affiliated with the Small Business Development Center (SBDC) and began working with start-up companies as well as existing firms. Susan’s firm, Matrix Business Development, provides services such as writing business plans, strategic planning, developing marketing plans, creating collateral materials, operations analysis, software training, grant writing, business photography, event planning, and teaching businesses how to utilize internet and social media services.
Academic Background and Honors
Susan earned a Bachelor of Science in Family and Consumer Sciences from the University of California, Davis. She completed her Master of Business Administration from the University of Nevada, Reno. During graduate school, Susan was appointed Graduate Student Body President. Professional and
Susan currently volunteers her services to several area non-profits. Her volunteerism includes writing annual reports, newsletters, grant writing, public relations and marketing services. She recently worked as an event planner with CASA of the 7th Judicial District on their 2014 annual Ray of Hope Benefit. Register for Free Business Consulting